San Francisco, California
Marketing Campaign Operations Services
Your marketing team has the strategy, content, and creative. We help turn it into a fully built, tested, tracked, and launched campaign.
Marquee Project provides hands-on campaign operations support across marketing automation, email, landing pages, digital advertising, CRM workflows, tracking, QA, reporting, and optimization.
The Problem
Marketing teams are expected to move faster while managing more channels, more technology, and more campaign requests.
The result?
Marquee Project gives your team the campaign operations support needed to move from brief → build → QA → launch → optimize without adding permanent headcount.
What We Do
We provide the people, processes, and technical expertise needed to execute marketing campaigns across your technology stack.
Turn your campaign brief into an organized execution plan with defined deliverables, owners, dependencies, and timelines.
We coordinate the moving pieces so your team knows what is happening, what is needed, and what is coming next.
Build and configure campaigns in platforms such as:
This can include programs, campaigns, workflows, forms, smart lists, segmentation, triggers, scoring, and campaign logic.
Build and configure marketing emails based on approved content and creative.
We can support:
Create and configure campaign landing pages and supporting thank-you pages.
We can help with:
Make sure leads don't disappear after they submit a form.
We can configure:
Build consistent tracking structures so your team can understand where traffic and leads are coming from.
We can support:
Before a campaign goes live, we review the details that can make or break the launch.
QA can include:
Once everything has been reviewed and approved, we help coordinate deployment across the appropriate channels and platforms.
Launching the campaign is not the finish line.
We help measure campaign performance and identify opportunities to improve engagement, conversion, lead quality, and overall campaign effectiveness.
The Marquee Approach
We create a repeatable campaign operations process designed to reduce delays, eliminate unnecessary back-and-forth, and help your marketing team launch with confidence.
Tell us what you're trying to accomplish.
We'll review:
We turn the brief into an execution plan.
We'll identify:
Our team gets to work.
Depending on the campaign, this can include:
We test the campaign before launch.
Our team checks the technical details, user experience, tracking, automation, and data flow so your campaign is ready to go.
Once approved, we coordinate deployment and launch according to the agreed timeline.
We review campaign performance and identify opportunities to improve results.
What We Deliver
Turn approved campaign strategy into an executable campaign plan.
Build the technical components required to launch the program.
Build, test, and deploy campaign emails.
Build campaign landing pages and thank-you pages.
Create and configure forms and associated processes.
Configure campaign programs, workflows, triggers, segmentation, and automation.
Connect campaign activity and lead information to your CRM.
Create consistent campaign tracking links and naming conventions.
Build campaign assets and tracking requirements for digital advertising programs.
Test campaign functionality before launch.
Create campaign reporting and performance visibility.
Use campaign data to identify opportunities for improvement.
Why Marquee Project
Campaign execution requires more than one person.
You may need a campaign manager, marketing operations specialist, marketing automation expert, project manager, digital marketer, developer, and creative support.
Building that team internally takes time and resources.
Marquee Project gives you access to the expertise you need without requiring you to hire and manage every role yourself.
What Makes Us Different
We don't stop at recommendations. We build campaigns in your systems.
We understand the technical infrastructure behind modern B2B marketing campaigns.
Campaigns often require marketing operations, project management, creative, digital marketing, and technology expertise. Our model brings those capabilities together.
We work within your existing systems and processes so your team doesn't have to start from scratch.
Use us for one campaign, a specific campaign launch, or ongoing campaign operations support.
We work alongside your internal marketing team rather than replacing it.
Technology
Our campaign operations team can work within the platforms your organization already uses.
Marketo
HubSpot
Pardot / Account Engagement
Eloqua
Salesforce
HubSpot CRM
Microsoft Dynamics
Google Analytics
Google Tag Manager
UTM Tracking
CRM Campaign Reporting
Email
Landing Pages
Digital Advertising
Social Campaigns
Content Downloads
Already have a technology stack?
No problem.
Our goal is to work within your existing environment and make your campaign execution process more efficient.
Who We Help
You have multiple campaigns running at the same time and need additional execution capacity.
You need campaigns launched quickly without overwhelming your marketing operations resources.
Your team is managing the technology and processes but needs additional hands-on execution support.
You need experts who can take your campaign brief and handle the technical build.
You need to increase campaign velocity without immediately increasing headcount.
You need access to multiple areas of expertise without hiring an entire campaign operations team.
Campaign Types
Build campaigns designed to generate new leads and capture demand.
Coordinate multi-touch campaigns designed to create awareness, engagement, and pipeline.
Build automated programs that move prospects through the buyer journey.
Coordinate the marketing technology and campaign execution required for new product launches.
Promote whitepapers, ebooks, webinars, reports, case studies, and other content assets.
Support pre-event promotion, registration, reminders, follow-up, and nurture.
Build targeted campaigns for specific accounts, industries, or buying groups.
Support campaigns designed to engage existing customers and create expansion opportunities.
Campaign Operations vs. Campaign Management
Campaign management typically focuses on the overall strategy, planning, coordination, and performance of a campaign.
Campaign operations focuses on the execution infrastructure that makes the campaign work.
That includes:
| Campaign Management | Campaign Operations |
|---|---|
| What should we do? | How do we build, launch, track, and optimize it? |
The strongest marketing teams need both.
The Campaign Operations Advantage
Campaign operations support can help your team:
Reduce the operational bottlenecks that slow down campaign launches.
Execute more programs without automatically adding headcount.
Use a structured QA process before campaigns go live.
Create more consistent campaign and UTM tracking.
Let campaign managers focus on strategy while specialists handle execution.
Use the marketing automation and CRM platforms you already have more effectively.
Access specialized campaign expertise without building an entire internal team.
Client Proof
Client Quote: “Marquee Project allows us to focus on our business while they manage our campaigns in Marketo. They are true experts with marketing operations and we can depend on them to launch campaigns, build landing pages and deliver us data.” – Jason Love, Sr. Director of Operations, Dremio
Free Campaign Assessment
Send us the campaign.
We'll review what needs to be done and help you understand:
Frequently Asked Questions
Campaign operations is the execution function that turns marketing campaign strategy into a fully built, tested, tracked, and launched campaign. It can include marketing automation, email deployment, landing pages, forms, lead routing, CRM integration, tracking, QA, reporting, and optimization.
A campaign operations team handles the technical and operational work required to launch marketing campaigns. This can include building emails and landing pages, configuring marketing automation, setting up forms and workflows, creating tracking links, testing campaigns, coordinating deployment, and reporting on performance.
Marketing operations is a broader function that supports the overall marketing organization through technology, processes, data, analytics, and operational support. Campaign operations is more specifically focused on executing and launching individual marketing campaigns.
Yes. Marquee Project can support campaign development and execution in Marketo, including campaign programs, emails, landing pages, forms, automation, tracking, QA, deployment, and reporting.
Yes. Our campaign operations services can support platforms including HubSpot, Pardot / Account Engagement, Marketo, and Eloqua.
We can work from your existing campaign strategy and translate it into an executable campaign plan. Depending on the engagement, we can also provide recommendations around campaign structure, execution, tracking, and optimization.
Yes. Our goal is to extend your team's capacity. Your internal team can own strategy and approvals while Marquee Project handles the technical and operational execution.
Yes. Campaign operations support can be structured around a single campaign, a campaign launch, a specific project, or ongoing campaign execution.
The timeline depends on campaign complexity, available assets, technology requirements, approval cycles, and the desired launch date. We begin by reviewing the campaign brief and identifying the work required before recommending an execution timeline.
Typically, we need the campaign brief, objectives, target audience, approved messaging and creative, required assets, technology access, tracking requirements, and desired launch date.
Stop letting campaign execution become the bottleneck.
Marquee Project gives your marketing team the campaign operations expertise to build, launch, track, and optimize campaigns faster.