Can Having The Right Salesforce Admin Make A Big Difference?

Since more and more companies are using a CRM platform, many people are looking to get a Salesforce Administrator certification, making it a very competitive career path. Lots of companies are recruiting skilled Salesforce professionals. However, just because one is Salesforce certified, this role is more critical to a company’s hiring strategies and sales funnel when this person is highly experienced and has all the skills needed to increase revenue. Qualifications for Salesforce administrators are valuable in helping a company run successful marketing strategies and best practices.

Is the sales team experiencing some of these challenges when using a CRM platform?

  • Is there inadequate customer data on record views preventing the sales team from identifying new revenue opportunities?
  • Need a format that can help make quicker and strategic decisions?
  • Want to identify good and bad leads in a faster time?
  • Is setup and configuration following CRM best practices?

A company will need a best-in-class expert to accelerate revenue growth to make that happen. Here are five reasons why having the right Salesforce admin can make a difference by helping sales teams identify and close leads quicker.

1. Salesforce Admins can easily gather and understand business requirements for clear customization

Making reports and dashboards as dynamic as the company, so the best and most relevant information is generated important. A skilled SFDC admin develops clear and understandable dashboards for any user. This person understands the business needs, provides valuable recommendations, and can customize actionable reports that can help the team determine which channels drive quality leads and revenue growth. Reporting and analytics is important for the growth of a company because the data is crucial to make key decisions.

Being familiar with the business and industry is also a key strength because these will undoubtedly influence the specific types of activities and business processes implemented. An awesome admin will know how to tailor the CRM platform based on industry knowledge. It can lead to identifying new and highly qualified opportunities and staying ahead of the competition.

2. Admins provide valuable lead scoring automation to help sales teams identify and prioritize the ideal customer profile.

Driving traffic to one’s website is always a plus, but attracting the most valuable prospects to the company and sales funnel is key. A highly experienced admin can build processors to identify qualified leads easily. They use the knowledge learned from past leads to create a value system where they analyze which leads have more compatibility with a company’s product based on their assigned values. This knowledge can help the sales team engage quicker, remain focused, informed, and productive when engaging with prospects. They will be thankful because they avoid leads that may have no intention to do business with your company.

3. Experienced and trusted consultants make insightful recommendations to solve problems.

Accomplished admins are trusted advisors and vital bridges between the business and technology. They consult with end-users to create solutions, so enthusiastic about using them! They will always ask what tools and capabilities they would like to see in the system so the data is usable and clear for the user. That’s why it is important to have someone who can show the benefits of using the CRM platform.

An experienced admin can help companies improve current workflows leading to increased productivity. Additionally, as trusted consultants and advisors, these skilled resources help end-users adapt and feel comfortable using the CRM platform. Without access to these trained support professionals, the team will be less effective.

4. Your organization’s CRM health will be up-to-date.

Data is critical to understanding how a company’s target audience thinks and to make platform enhancements, so the data in the CRM platform should be current and relevant to your customer profile. An admin is constantly cleansing the data so teams can make good decisions because of accurate reports and forecasts. The person sets validation rules to ensure data quality.

Securing the data from a security or data compromise is also important. Performing a Salesforce Health Check will help boost a company’s overall security and is essentially a dashboard to see how safe your security settings are.

5. Stays up-to-date on Salesforce’s newest features and releases and makes sure every user is up to speed.

Salesforce periodically releases updates to keep up with the industry and increase productivity, like any software available. Having someone familiar with and in charge of those updates is key to ensuring the company adapts to the ever-changing environment and ensures a good customer experience, along with up-to-date security settings because the data is always accurate.

Top-quality, fewer challenges

Hiring the right team of experienced experts can help you get the most out of the platform and help set you up for success.

We have helped companies do more with Salesforce for more than two decades. Using services offered by Marquee Project, you will have access to our work-class supposed and competitive pricing structure.

If you’re ready to get the most out of Salesforce, explore our CRM services page to learn how you can spend less time managing your platform and more time growing your business.