Every website project follows The Marquee Web Growth Framework, a structured,
step-by-step process that helps your team move from website goals to strategy,
development, launch, measurement, and ongoing improvement.
Led by Bryan Marcelino, Founder & CEO
Marquee Project is led by Bryan Marcelino, a marketing professional with 25+ years of experience across creative, data, strategy, and operations. His approach connects smart strategy with practical execution to help companies streamline processes, launch campaigns faster, cut costs, and support measurable growth.
Step 1: Discovery and Website Review
Action: We review your goals, audience, current website, CMS setup, forms, tracking, SEO, integrations, and the main blockers slowing your website down.
Purpose: This gives your team a clear understanding of what needs to be fixed, improved, rebuilt, or connected before development begins.
Step 2: Strategy and Project Roadmap
Action: We define the website structure, priority pages, CMS requirements, conversion paths, technical needs, timeline, and recommended next steps.
Purpose: This turns the website project into a clear roadmap with defined priorities, responsibilities, and launch requirements.
Step 3: Design, Development, and CMS Setup
Action: We build responsive pages, templates, modules, forms, landing pages, custom functionality, and CMS components that support your marketing goals.
Purpose: This creates a website foundation that is easier to manage, easier to update, and better aligned with your campaigns and brand experience.
Step 4: Integration, Tracking, and QA
Action: We connect forms, CRM, analytics, marketing automation, reporting, and tracking, then test mobile usability, performance, SEO, accessibility, and key user paths.
Purpose: This helps make sure the website works properly, captures lead activity, supports reporting, and gives visitors a smoother experience before launch.
Step 5: Launch, Support, and Optimization
Action: We support launch, post-launch fixes, CMS updates, troubleshooting, performance improvements, and ongoing website optimization as your campaigns grow.
Purpose: This keeps the website improving after launch so your team can continue supporting campaigns, lead generation, SEO, reporting, and long-term growth.