Every Building Needs a Solid Foundation

Before you begin building, you need to know what that finished building will look like, and that starts with a solid foundation.

• Understand what your ideal customer looks like: What products or services do you offer that remedy your future customers’ pain points? What are the questions they are asking that you have the answers to? Do you communicate your answers in a way that will resonate with your potential customers?

   

• Delivering the Message: Your website messaging should be relevant to the pain point you are addressing and stay concise. One web page per topic. Think optimized landing pages that are written for your potential client, not the search engines.  Create trust and authority  through impact messaging.

   

• Offer Additional Value: You’ve probably seen it done on television, the radio and the internet. Offering additional content of value in exchange for contact information. Free webinars, or gated content such as white papers and eBooks are a way to collect contact information from interested parties. Keep your contact forms simple, requesting only necessary information.

   

• Lead Scoring: Filter the leads based on their value and probability of converting to an actionable lead versus one which will need to be nurtured. For example, website visits, white paper downloads, open emails etc. will each have a different value in the intent funnel.