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Find Hidden Data Gaps
Identify missing fields, unmapped columns, inconsistent source values, and incomplete records that weaken reporting.
MarqIQ Marketing Data Diagnostic
Know Which Marketing Data Your Board Can Trust
Get a fast diagnostic of your CRM and opportunity data. MarqIQ identifies tracking gaps, attribution problems, funnel breakdowns, and the marketing activities contributing to pipeline and revenue.
Find the gapsMissing fields and tracking problems
See what worksSources, channels, and campaigns
Brief the boardPipeline and revenue clarity
Get Your Data Diagnostic
Tell us what you need to understand. We will follow up with the secure next step for your data.
The Reporting Problem
Your dashboards can look complete and still tell an incomplete story.
Missing sources, disconnected campaigns, inconsistent lifecycle fields, and incomplete opportunity data can distort performance. The result is slower decisions and difficult conversations with leadership.
MarqIQ shows you what your data can answer today and what must be fixed before you rely on it.
✓Which channels are actually producing pipeline?
✓Which campaigns are contributing to closed revenue?
✓Where are opportunities falling out of the funnel?
✓How much revenue is marketing sourcing and influencing?
✓What data is missing from the board narrative?
MarqIQ Intelligence Data Report
Sample Marketing Data Diagnostic
Total Opportunities350
Opportunities Won136
Closed Revenue$9.96M
Win Rate66%
Columns Mapped20 of 40
Average Deal Size$70K
What You Receive
A clear view of performance, attribution, and data quality.
Your report turns CRM and opportunity records into an executive summary of what produces wins, where the funnel breaks, and which reporting gaps require attention.
✓Pipeline and revenue value
✓Win rate and deal size
✓Stage progression
✓Marketing sourced revenue
✓Marketing influenced revenue
✓Top channels and campaigns
✓Lead source performance
✓Missing data and duplicates
From Data to Decisions
See the problem. Understand the impact. Know what to fix.
The diagnostic gives marketing leaders a focused starting point for better reporting, attribution, and budget decisions.
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Connect Marketing to Revenue
See how channels, campaigns, and lead sources relate to opportunities, closed deals, and revenue.
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Improve the Board Narrative
Bring clearer performance insights into budget reviews, quarterly planning, and leadership conversations.
How It Works
From raw CRM data to useful answers.
A focused process designed for leaders who need clarity without waiting for a complete systems audit.
Tell Us What You Need to Know
Share your systems, reporting priorities, and the questions leadership is asking.
Provide the Relevant Data
We will guide you through the secure process for sharing the CRM and opportunity data needed.
Receive Your Diagnostic
Get a clear report showing performance, attribution, funnel movement, and the gaps to address next.
Common Questions
What CMOs want to know before sharing data.
What data do you need?
Most diagnostics use CRM opportunity records, lead source information, campaign data, opportunity stages, revenue amounts, and key activity dates. We will confirm the exact fields after reviewing your request.
Is this a complete CRM audit?
No. This is a focused diagnostic designed to quickly reveal important performance insights and data problems. A deeper audit may be recommended when the findings show broader system or process issues.
Can Marquee Project fix the problems?
Yes. Marquee Project can help with data quality, CRM integration, lifecycle management, campaign tracking, attribution, reporting, and marketing operations execution.
How is our data handled?
Your data is used only to complete the requested analysis and is handled according to the agreed data sharing and security process.
Stop making decisions with data you cannot trust.
See your attribution gaps, funnel performance, and revenue insights in one focused report.