Most marketing teams assume “disaster recovery” is an IT thing until something breaks. A CRM outage, data loss, or ransomware attack can grind campaigns to a halt. The risk isn’t theoretical, ransomware activity has surged dramatically. In early 2025 Exabeam…
AI is reshaping how marketing operations run day to day. From automating reports to refining lead scoring, AI marketing operations is helping teams move faster, make smarter decisions, and focus on what actually drives growth. Here’s how marketing ops teams…